Award Criteria
How We Select the Most Recommended Skincare Brands
Consumer Trust (40%)
Verified reviews & recommendation scores.
Expert Ratings (30%)
Dermatologists, estheticians, and skincare scientists.
Formula & Science (30%)
Ingredients, effectiveness, and innovation.
Only brands meeting the highest standards are awarded the IBR distinction.
About Our Process
At International Beauty Reviews (IBR), we take pride in our rigorous evaluation process that ensures only truly exceptional skincare brands receive our coveted distinction. Our comprehensive assessment methodology combines consumer experiences, professional expertise, and scientific analysis to identify brands that consistently deliver outstanding results.
Consumer Trust (40%)
The voice of the consumer is paramount in our selection process. We carefully analyze:
- Authenticated User Reviews: We verify purchases and collect detailed feedback from real customers across multiple platforms.
- Satisfaction Metrics: Brands must maintain consistent recommendation scores above industry benchmarks.
- Long-term Loyalty: We track repurchase rates and brand loyalty across demographics and time periods.
- Customer Service Quality: How brands respond to concerns and support their community factors significantly into our ratings.
Expert Ratings (30%)
Our panel of skincare professionals brings specialized knowledge to every evaluation:
- Dermatologist Assessment: Board-certified dermatologists evaluate products for safety, efficacy, and suitability across skin types and conditions.
- Esthetician Insights: Licensed estheticians provide hands-on application feedback and professional performance reviews.
- Skincare Scientists: Our team of cosmetic chemists and formulation experts analyze product claims against laboratory results.
- Blind Testing Protocols: All expert evaluations follow standardized testing procedures to eliminate bias.
Formula & Science (30%)
The technical merit of each product undergoes thorough examination:
- Ingredient Analysis: We evaluate the quality, concentration, and synergy of active ingredients.
- Clinical Evidence: Brands must provide substantiated research supporting their formulation benefits.
- Innovation Assessment: Products demonstrating meaningful advancements in skincare technology receive higher scores.
- Sustainability Practices: Environmental impact and ethical manufacturing processes are factored into our final ratings.
The IBR Distinction
The IBR distinction represents the pinnacle of skincare excellence. Fewer than 15% of evaluated brands meet our stringent criteria to earn this recognition. Brands receiving our distinction have demonstrated consistent performance across all evaluation categories and represent the gold standard in skincare.
Our assessment process is renewed annually, ensuring that brands maintain their exceptional standards to retain the IBR distinction. This commitment to continuous evaluation helps consumers identify truly outstanding skincare solutions they can trust for years to come.
