A Trusted Independent Beauty Ratings Organization
About IBR
Mission:
Our mission is to recognize and highlight the best-performing skincare brands based on science, consumer trust, and real-world effectiveness.
Who We Are:
IBR is composed of industry experts, researchers, and skincare professionals dedicated to evaluating product quality and performance.
OUR STORY:
Founded by a collective of dermatologists and beauty industry veterans, International Beauty Ratings began with a simple goal: to bring transparency to the often confusing world of skincare. What started as a small initiative to help consumers make informed choices has grown into a globally respected authority on skincare efficacy.
OUR APPROACH:
We believe in data-driven evaluations that combine scientific analysis with real consumer experiences. Our methodology eliminates industry bias by:
- Maintaining financial independence from the brands we evaluate
- Implementing standardized testing protocols across all products
- Regularly updating our criteria to reflect advances in skincare science
- Involving diverse panels of experts and consumers in every assessment
COMMITMENT TO INTEGRITY:
IBR never accepts payment for ratings or awards. Our evaluation process is funded entirely through independent research grants and our certification program, ensuring that our assessments remain objective and trustworthy.
GLOBAL PERSPECTIVE:
With testing facilities in North America, Europe, and Asia, we evaluate products across diverse skin types, climates, and cultural contexts. This global approach ensures that IBR-recognized brands deliver consistent results for consumers worldwide.
THE TEAM:
Our core evaluation team includes board-certified dermatologists, cosmetic chemists, clinical researchers, and beauty industry professionals with decades of combined experience. This multidisciplinary expertise allows us to assess skincare products from every relevant perspective.
Want to learn more? See the full list of recommended brands
Each year, IBR identifies the skincare brands with the highest consumer trust scores and expert ratings. Only a select few brands earn the ‘Most Recommended Skincare Brand’ distinction.
